Wednesday, October 15, 2008

Custom wall coverings make a big impact

Savvy designers are discovering the potential in custom wall coverings. Not only for corporate users, but also for home decor. The versatility of the product combined with the designer's vision make the possibilities endless.

This wall covering was designed by LA Digital Graphics for a Paul Mitchell salon studio in San Francisco. They used a self adhesive vinyl product for this installation.

Digital wallpaper also offers the same freedom for customization. Designers are able to work directly with their client to create a one of a kind setting that is unique to their taste.

Excerpt from the November issue of Digital Graphics magazine article by Sharla Sikes
Why Not Wallpaper?

Digitally printed wall coverings offer a lot of advantages over traditional wallpaper, which helps to drive their growing popularity.

"You can offer short-run customization without the huge expense of setup. Machine printing is extremely expensive in that world, and they have to do larger runs. It's more cost effective to do it digitally. With new technology we now have permanent inks and eco-friendly products - that's a big thing now," says Kirsh...[Aaron Kirsch of Aztek Wallcoverings Inc. uses a UV curable printer similar to ours at Mighty Imaging.]

Traditional wallpaper is more limited in terms of design. With digitally produced murals or wall coverings, the customer and designer can work together to create not just a design but an environment that reflects the look and feel the customer wants.

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