Monday, October 27, 2008

Vinyl banners: High impact, low cost advertising

Large format vinyl banners are a great way of advertising just about any news you would like announce to a large audience. They are a versatile solution for creating an ad campaign that can convey a big message at a low price.

Banners can be customized any way you would like. With digital output, you have the option of creating your own graphics and layout design. Advances in printing technology now gives you the opportunity to use images with photo-like print quality, as well as text, to convey your message.

Many banners are used for indoor advertising or trade booth graphics, and may never see the light of day. Vinyl is a very durable and flexible material that can withstand heavy exposure from the elements, making them perfect for outdoor use. They can last for a very long time spanning from several months to up to few a years. One of the best features about vinyl banners is that they can be mobile billboards for your business - just roll it up and hit the road. They also do not require much space for storage, and can be easily kept on a shelf for future use at trade shows or for seasonal events.

In order to make your advertising more effective, consider using some of these printing strategies when designing your banner;

Where will your banner be displayed?

This is one of the first thing that you should ask yourself when you are creating your banner. It will tell you how large you can create the banner to maximize your given space, it will also help you effectively plan the right design to complement that space. For example, if you are placing your banner outside make sure the colors of your banner do not blend with the background. You need to use colors that will stand out and are easy to read.

You should also make use of the size of your banners. The bigger you banner, the farther your audience reach will be, and the more people you will be able to broadcast your message to. You can maximize this trait by making your banners carry a very large headline. A large headline plus the big size of the banners means that your banners can appear bigger than it really is.

Is your message is easily recognized

Keep your layout simple. Your marketing materials need to be easily understood. They should be grasped while the prospective customer is just passing by your advertisement. Since banners are usually large materials, you can exploit this characteristic by using bold colors, large images, or large headlines that will attract and hold attention.

Text or graphics?

Speaking of large headlines, while fonts are an important advertising tool, there are times when using the right image can grab your audience's attention and be just as influential. Imagery can also help convey and establish your company's brand. This should be considered during the planning stage of your banner creation. You may need to hire a photographer to shoot your product, or search through stock image agencies to find the right look for your ad. Keep in mind the target audience that you are trying to reach. If you do choose to use graphics, make sure that it helps the message to be more effective. Everything on your ad must help the message be understood clearly by your target market.

Will the call to action be heard?

Your call to action is extremely important in your every marketing tool, including this one. Tell your audience what you want them to do. Tell them how they can help in fulfilling the goals of your ads.

Most importantly, once you have grabbed their attention and motivated them to take action, be sure that your contact information is clearly displayed. Give them various ways to reach you. They must be able to contact you by whatever means that are available to them.

So if you have not yet utilized vinyl banners as part of your marketing strategies, now is the time to start. A well designed banner has a small impact on your marketing budget, and a big impact for your marketing message. Please contact a Mighty Imaging representative for more information on vinyl banner printing.

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