Point of Purchase displays that POP

The successful promotion of a company’s product line depends on effective marketing and presentation. It is vital for a product to be advertised in such a way that grabs the audience’s attention and also creates brand recall among customers. Most companies are looking for an approach that will give them the best return on their investment.

While there are many methods of advertising, Point of Purchase (or POP) displays are an effective and low cost method that can be used as one component of an overall marketing strategy. POP displays can be found at many different retail applications. They have been in utilized in a basic way ever since man started selling their wears. Used in the simplest form, merchants would hang samples of their product in shop windows to inform potential buyers of what they sold. Nowadays, with technological advancements, samples have been replaced with picturesque depictions of the products.

Point of purchase displays come in variety of forms. They may be backlit signboards, an entire showcase, or a counter top display right at the cash register. An effective piece will have the brand name predominately mentioned. POP fixtures and displays should be colorful and attractive to consumers. The goal is to draw the customer’s attention to the display to entice them to buy your product. They need to be targeted to the demographic you are trying to reach. They should also make a statement about your company and be consistent with your brand image, as it may be the only impression the customer gets of your company.

The machine we recently purchased to create the Artisan Colour Display Graphics Division is ideal to produce this type of marketing. It was recently recognized for its superior print quality at the Euro-Reklama Outdoor Expo. The Océ Arizona® 350 GT won the 2009 Poznan International Fair (PIF) Gold Medal. The first generation of this machine (the 250 GT) was awarded the PIF Gold Medal in 2008.

Océ Wins Double Gold at Euro-Reklama Outdoor Expo 2009

The PIF Gold Medal is awarded to a product that meets a number of criteria, including quality and innovation, and that has been produced using the best technology available. A panel of specialists in each industry judges the entries. The PIF Gold Medal competition jury has a 30-year tradition of recognizing outstanding products in various fields.

The Océ Arizona 350 GT UV curable flatbed printer uses Océ VariaDot™ imaging technology to deliver near-photographic image quality for nearly any application. Designed as a true flatbed system, it can print on a wide variety of rigid substrates and features a Roll Media Option for printing onto flexible media. A White Ink Option is available to enable under-printing on colored media or objects, over-printing for backlit applications on transparent media, and printing white as a spot color. The Océ Arizona 350 GT printer is ideal for producing a wide variety of applications such as event graphics, point-of-purchase displays, limited-term signage, banners, backlit and reflective rigid displays, transit advertising, and directional signage.

Advertising in slower economic times

It is seems to be all anyone can talk about now, the economy. Many companies have made hard decisions and sacrifices to tighten their finances. However, tightening the belt on your advertising budget may be the wrong move. Companies that keep their advertising dollars consistent during a slower economy are the ones that come out ahead when the tide turns. Alternatively, in slower economic times consumers tend to stay close to home. That includes where they spend their money. Consumers may be more likely to spend their dollars with a neighboring business to help stimulate their local economy.

What strategies can you utilize to help maximize your advertising dollar? Here are a couple of suggestions:

• Use eye-level graphics in your environment by printing large format photos, backlit signage, or window graphics. Sandwich boards printed direct to a variety of substrates is another great option. Customers are pretty much guaranteed to notice advertising placed at eye-level.
  
  
• Look up. Space above eye-level can be utilized with banners, fabric flags, or wallpaper murals. This type of marketing can reinforce your main marketing imagery and attract a broader audience to your business. The trick with any these options is to create unique graphics to set your marketing message apart from your competition.

Effectively executed, your company can position itself to stand out and become more memorable in a less crowded advertising environment. It is important to keep looking ahead and use this time as a great opportunity to communicate your message. Contact a Mighty Imaging representative to find out how we can help.