Wednesday, January 21, 2009

Advertising in slower economic times

It is seems to be all anyone can talk about now, the economy. Many companies have made hard decisions and sacrifices to tighten their finances. However, tightening the belt on your advertising budget may be the wrong move. Companies that keep their advertising dollars consistent during a slower economy are the ones that come out ahead when the tide turns. Alternatively, in slower economic times consumers tend to stay close to home. That includes where they spend their money. Consumers may be more likely to spend their dollars with a neighboring business to help stimulate their local economy.

What strategies can you utilize to help maximize your advertising dollar? Here are a couple of suggestions:
  • Use eye-level graphics in your environment by printing large format photos, backlit signage, or window graphics. Sandwich boards printed direct to a variety of substrates is another great option. Customers are pretty much guaranteed to notice advertising placed at eye-level.

  • Look up. Space above eye-level can be utilized with banners, fabric flags, or wallpaper murals. This type of marketing can reinforce your main marketing imagery and attract a broader audience to your business. The trick with any these options is to create unique graphics to set your marketing message apart from your competition.
Effectively executed, your company can position itself to stand out and become more memorable in a less crowded advertising environment. It is important to keep looking ahead and use this time as a great opportunity to communicate your message. Contact a Mighty Imaging representative to find out how we can help.

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