Tuesday, December 16, 2008

Add a little colour to your design

Colour Lovers is a site dedicated to color and its use in design, marketing trends, and art. They have over 160,000 users who post color palettes dissected and extracted from such subjects as crayons, national brand logos, and even fall leaves. They watch market trends of popular color usage in logo, web design, fashion, you name it. They even have a post that shows a side by side comparison of what a color blind person sees next to the original artwork.

Users post patterns and palettes inspired by vintage fabric, masterpieces by famous artists, or just a season of the year. Each provides the RGB number equivalent to be able to easily utilize it yourself. Many of the patterns available for download could be a great start in designing your own personal digital fabric or wallpaper.

It is a wealth of information and inspiration for any designer. Likewise, people in the marketing and advertising industry can learn what colors have been successful for other big name companies when developing their campaign or brand. A great site, worth spending some time exploring.

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