The importance of a portfolio

Tom Miles of Photosmudger has a great post on the importance of always having a good portfolio of your work ready and on hand. Printing some of your images on Kodak Metallic or FujiFlex could make a lasting impression as well. Thanks to Don for the find!

Portfolios - What and Why

Even in this high-tech, information superhighway, digitised, sci-fi, skinny latte, post-modern, post-impressionist, post-everything world there's still a very important place within photography for the distinctly old-school portfolio. There's very little here that will be news to experienced photographers, as without making good use of their portfolio they're unlikely to have lasted long in the commercial world. However for people just starting out, or those whose only real experience of showing their work off is is via flickr and other websites, read on.

Why?

The most important aspect of a physical portfolio lies not so much in the pictures themselves as in the fact that to view it an Art Director will pretty much always have to meet you in person, and this can have as much influence as the work itself. I will go into this aspect in greater depth in a later post, but for now it's sufficient to say that in many areas of commercial photography (advertising/editorial/fashion and so on) your personality can be as important as your work, and you should never miss an opportunity to meet clients face to face and have a good natter.