Wednesday, November 07, 2007

Deck the halls

Now that Halloween has past, the holiday retail push is on. Any store you walk past or frequent has their own display to promote their holiday merchandise. Trio Display has some great ideas on how to keep your seasonal display creative, fresh, and (most importantly) drive sales. Large graphics of winter scenes or abstracts of holiday themes (like this close up image of a Christmas ornament) can add some visual interest to the shopping experience. It is also another chance for you to promote your company's brand.

The Retailer's Guide to Holiday Themes:

How can you carve a niche for yourself this holiday season? You don’t have to spend big bucks to draw people into your store. But don’t be a Scrooge, either. You should be on the lookout year-round for holiday-season design elements.

Changing out your windows displays regularly conveys to shoppers that yours is a store that keeps up with the times.

If you don’t feel artistic enough to tackle such projects, consider students or recent grads of local design schools. They’re usually eager to add to their portfolio, so have them come up with a holiday concept for your store. If you like it, reward them with merchandise, cash or an internship.

Remember to check out the windows and interiors of stores that are know for great holiday themes. Eddie Bauer, Target and Restoration Hardware are chains that come to mind. But each city and town has its own cadre of retail stores that are known for their imaginative themes. Pay them a visit to get some free lessons.

1 comment:

Rock Island Group said...

Seasonal Displays are a great way to create a homely ambiance in your store. great resource, great post.