How to create a great window display

Your window to the world is people's first exposure to your business. It is your chance to make a bold statement that will draw in customers. If done wrong, you can go unnoticed. This article by Eric Fairbanks of TRIO Display has some great points about using that space to maximize your sales potential.

The window display is often your best chance to make a good first impression. The window display gives walk-by traffic a chance to see what you sell and how you sell it. It is often your first chance to brand—to create emotional association with your retail store in the mind of your potential customer.

If your retail store is in a strip mall or your main drive-by traffic is that literally—motorists—you need to go big with a graphic display in your window. A large poster-size or bigger image will draw attention and attract customers from far away. You can’t get subtle in this type of window display—say it loud and say it proud.